In a world where your website is often a potential customer’s first port of call, making sure it performs is key. But you’d be surprised how many businesses find their website isn’t delivering the results they hoped for.

So, how can you turn your website from something you’re ashamed to promote into a tool that grows your business?

Here are the key strategies we covered in our recent workshop - simplified into actionable steps. 

1. Get Clear on Your Strategy First

Before you start designing or adding content, you need to be clear on your goals and your ideal client.

Your website should reflect:
✅ Who you serve
✅ Why you do it
✅ The specific problem you solve for them

When you know exactly who you’re talking to and what you want them to do, designing your website becomes much more purposeful.

2. Appeal Directly to Your Ideal Client

Your website should connect with your visitor from the moment they land on your homepage.

That means calling them directly - “Are you a woman trying to grow your confidence at work?” or “Struggling to streamline your digital marketing?”

Your content should reflect their struggles and goals.

Your designs, colours, and tone should align with their preferences - not just your own.

3. Capture Visitors’ Details (Don’t Let Them Get Away)

Getting people to your website is hard enough - you want to make sure you’re not losing those hard-won visitors immediately.

Provide something of real value in exchange for their email address - a free guide, a video, a cheat sheet - whatever solves a small piece of their problem immediately.

Importantly, this shouldn’t be a generic “Subscribe to my newsletter” - it should be tailored to their struggles and goals.

Once you have their details, you can stay in touch, provide more value, and warm them up to buying in their own time.

4. Convert Visitors Into Clients

Your website should move people forward in their buyer journey - from first visitor, to subscriber, to eventual client.

  Design clear journeys:
- Your calls to action should guide their next step - “Download this free guide”, “Book a call”, “Buy now”.
- Your messages should reflect their goals and problems, making it clear you have the solution.

5. Keep Your Website Alive

Your business evolves - and your website should reflect that.

Update it regularly with your latest services, blogs, and promotions.

Check all your forms, links, and pop-ups to make sure everything is working smoothly.

Take a few minutes each month to review it and make sure it’s up to date and accurate.

6. Provide Valuable Resources - Whatever Your Niche

Your free resources should match your expertise and your clients’ struggles.

If you’re a life coach helping women find confidence at work, you might create:
- A “Boost Your Confidence Cheat Sheet”
- A “Guide to Prepare for Your Next Promotion Conversation”

If you’re a digital marketer, you might produce:
- A “Digital Marketing Kickstart Guide”
- An “Email Template Pack to Nurture Your Leads”

Tip: Do Your Research first

If you’re not sure what your ideal clients need, hang out where they hang out:

- Look at questions people are asking in Facebook groups or on Quora.
- Ask your existing clients directly - “What were you struggling with when you came to me?”
- The answers you find will help you create a lead magnet or free resource that really resonates.

Final Thoughts

Your website doesn’t need to be huge or overly complex.

It just needs clarity, connection, a way to capture leads, and a clear path to conversion.

Small tweaks can make a huge difference.

So, take a moment to reflect:
- Is your website reflecting your expertise and goals?
- Are you making it easy for people to connect, subscribe, and become clients?

If you’d like help figuring this all out, please get in touch - I’d love to help you create a website that converts. 

Written by Danielle at Marshall Admin Services – Making tech simple, useful, and less scary.
16th June 2025